How Can Virtual Assistants Help You Grow Businesses?
- Kimberly Espinosa
- Sep 20, 2023
- 4 min read
Updated: Oct 25, 2023

With small to medium start-up companies, outsourcing remote workers has become an important part of their journey to grow their companies making a virtual assistant indispensable in their daily operations. It could be seen that the demand for virtual assistants will continue to rise in the future. Especially now that work from home jobs is currently trending for people seeking flexible work and schedules without the hassle of commuting to and from work.
Although there are many applications, tools and programs that can help upscale a business, it will take time and effort learning these things which will add to the things that a businessman needs to do daily. That’s why, instead of doing it all alone, it’s most efficient to seek a virtual assistant who has the experience and knowledge to operate certain applications and tools needed for the company’s daily operations.
Let’s first describe what a virtual assistant does.
A virtual assistant is a professional remote worker who has a wide range of experiences and skills that helps manage a business, independently think of strategies to grow the business, does calendar and email management and generates business leads.
As time goes by, there are different kinds of virtual assistants available in the industry which will depend on the needs of their clients.
Types of Virtual Assistants
Administrative virtual assistants include virtual assistants who do email, phone and chat support, who do sales efforts and lead generation, and accounting virtual assistants who do bookkeeping, review invoices and provide tax services.
On the other hand, creative virtual assistants are the ones who specialize and provide digital marketing services, do content creation for social media platforms such as Instagram, Facebook, Youtube, Twitter, Tiktok and many more. They also create content for guest blog posts, articles and newsletters. Writing virtual assistants can also create course content for their clients now that online training courses are so popular.
Other creative virtual assistants also specialize in Search Engine Optimization or SEO which examines a website’s or content’s ranking in a search engine. To aid virtual assistants who provide SEO services, there’s a lot of tools and platforms that are currently helpful in analyzing organic traffic and such, an example of which are SEMRUSH, SE Ranking, Ahrefs and Google Analytics and many more.
Some virtual assistants also specialize in web designing, developing and maintaining a professional website for their clients with their knowledge and skills and programming and coding. They can edit and upload new products, content, and services for their clients.
Benefits of Hiring a Virtual Assistant
Now the big question that needs answering is whether to hire or not to hire a virtual assistant. The function of virtual assistants has developed into one of the most difficult yet lucrative ones.
It is most important to discuss the benefits and advantages of hiring virtual assistants in a company.
Most companies want innovators in their team. Someone who is flexible in their thinking, not conventional and especially, a critical and creative thinker. These kinds of virtual assistants help grow the scale of small and medium businesses. While they provide aid to their clients, the executives themselves will have ample time to create and think of strategic plans to be used in the future for the virtual assistants to support them in implementing.
Another advantage of hiring a virtual assistant is to reduce and save money for the client. The client does not need to rent office space or provide tools and equipment for their virtual assistants to do their work. Before applying to a company, the virtual assistants are already equipped with the necessary equipment needed for their remote job. And with the high internet speed nowadays, communicating with their virtual assistants has become easier rather than going to an office to conduct a meeting.
Clients can just email or chat with their respective virtual assistants of the meeting details in Zoom, Google Meet or Microsoft Teams or other available platforms. It can also save time for both sides and omit the incidence of anyone being late. It gives the clients the feeling that their virtual assistants are within their reach even though they only communicate online.
Most seasoned virtual assistants are also well-versed in various business tactics in the industries they have previously or currently working for. As the demand for virtual assistance rises, virtual assistants also have the mindset to build their portfolios and reputation and also, expand their reach to more clients. With these, their clients might be able to learn from them, have fresh and new ideas that only a virtual assistant might give and have.
Hiring a virtual assistant is no simple task. There are a lot of outsourcing companies nowadays that can provide virtual assistants that best fit their clients’ personality and needs. And for those clients that don’t rely on outsourcing companies, selecting the best one is not an impossible task, however, they would need to personally choose and test the right one for them.
The process of finding a virtual assistant might be a challenge, whether entrepreneurs are thinking of delegating this task to virtual assistant agencies or seeking an independent expert themselves. That's where I come in. As a dedicated and certified virtual assistant, I can offer my skills that can help you efficiently do tasks, boost productivity and upscale your business. I'm here to simplify your work and free your time. Check out my resume, portfolio and LinkedIn profile.
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